Advertising Account Manager Job Description

Account Executives in Advertising

An account executive is a middleman between clients and the creative department in an advertising agency. A great account executive is the glue that holds the project together. Account executives facilitate the exchange of information between the agency and the client from the time a client first requests to be heard until the campaign is live and the results are collated.

The account executive takes care of the demands of the clients. Account executives must be on top of the timing of their projects to meet deadlines. According to the BLS, more than 30% of advertising, promotions, and marketing managers worked more than 40 hours a week in 2016

Creative Advertising Agency

Advertising is an essential component of marketing that allows you to spread your promotional message to your target audience and encourage them to engage with your business in the most creative way possible. Advertising is not meant to get maximum eyeballs but to convert a limited number of eyeballs to watch a specific advertisement. All types of advertising agencies help brands in taking a creative way with their campaigns and cater to the specific demands of a specific group of customers.

Agencies like this often bring together innovative ideas shared by people with different perspectives. Market research is the most important and productive research conducted by an advertising agency. It is always a good idea to be well-versed with the market you are targeting.

The research gives important findings of the market, preferences of the target audience, and other relevant information. Digital advertising agencies are buying spaces on digital platforms. Ad spaces on Facebook, Google, and other platforms have become more popular as more and more consumers switch to digital media.

Account managers are responsible for closing the gap between the clients and other departments. They arrange client meetings and understand their goals. The account managers do the profiling for the campaign.

Account executives keep a track of all the needs of the client and receive feedback from them pertaining to the ongoing advertising campaigns. A budget is needed for marketing activity to be sustainable. It is the responsibility of an advertising agency to help you with your budget requirements.

Social Media Manager in Advertising Agency Jobs

Advertising agencies are known for coining quirky titles to replace traditional ones. You could have a Director of Innovation instead of a Creative Director. A graphic designer is an advertising agency job that brings ideas to reality and creates visual concepts for the art directors' design direction.

It is important to get the word out on the digital platforms. Various social media platforms have different marketing campaigns. The position of a Social Media Manager is included in advertising agency jobs.

Advertising agency jobs can be very fragmented. It can be difficult to handle many different jobs if the set-up is small. You will need to have a creative niche and enjoy your work to work in a branding agency.

The Key Account Manager: A Sales Specialist with Knowledge of the Business

The Key Account Manager participates in regular sales reviews with the senior key account management. The Key Account Manager keeps data and information relevant to key accounts for the purpose of conducting analyses that influence account-specific decision making. The Key Account Manager is responsible for generating business in assigned accounts and for the achievement of new accounts for the business.

The Key Account Manager helps in the identification and evaluation of business opportunities by keeping an eye out for business best practices, trends, and principals that will enable the key account department to keep consumers satisfied and loyal to the business. The Key Account Manager plays a major role in the strategy by implementing sales strategies that lead to high consumer satisfaction and building awareness with the key clients. The Key Account Manager is involved in the strategic account planning process in which the financial targets, performance objectives, account management standards, and critical milestones are decided upon.

The Key Account Manager is collaborative with the customer support and resource management departments in an effort to meet account performance objectives as well as the key accounts' expectations through complimentary cross-functional efforts. The Key Account Manager works with senior account management to create and determine departmental strategies, financial requirements, and account management standards. The Key Account Manager is responsible for other duties that are necessary for the proper management of key accounts and duties assigned to him by the Senior Key Account Manager, Head of Key Account Management, Director of Sales, Chief Sales Officer or the employer.

The Key Account Manager needs a bachelor's degree in Sales, Business Management, Communications, Marketing, Customer Relationship Management, Business Administration or any other related field. An equivalent of the same in working experience is also acceptable. The ideal candidate should have at least 5 years of Key Account Management experience and be able to learn quickly and understand account planning in the key account management department.

The candidate will have problem solving skills. A suitable candidate will have demonstrated a great deal of sales experience, having met and even exceeded business targets, and will also have demonstrated an ability to drive sales. The Key Account Manager needs to demonstrate high skills in Ms Word, PowerPoint, and Ms excel in order to create visually and concisely engaging reports and presentations for senior account management and collaborating personnel as well as commercial materials for the key account clients.

Account Managers: A Survey

It's important for an account manager to build a strong connection with clients so they can trust the company. Account managers should be able to connect with different types of people to make their clients feel good about their experience with the organization. Account managers must have great negotiation skills to convince clients to purchase certain services from the business.

One of the goals of the company is to make great sales that benefit both the customer and the company. Most account managers have a bachelor's degree in a related field. If you improve your skills by taking additional courses and earning a master's degree, you can advance in your role.