Advertising Sales Account Executive Job Description

Account Executives in Advertising

An account executive is a middleman between clients and the creative department in an advertising agency. A great account executive is the glue that holds the project together. Account executives facilitate the exchange of information between the agency and the client from the time a client first requests to be heard until the campaign is live and the results are collated.

The account executive takes care of the demands of the clients. Account executives must be on top of the timing of their projects to meet deadlines. According to the BLS, more than 30% of advertising, promotions, and marketing managers worked more than 40 hours a week in 2016

The Sales Executives' Window

Every company has a different definition of a role. An Account Manager is usually responsible for growing and maintaining relationships with customers, while an Account Executive is responsible for finding new customers. The Account Executive title can be used to refer to a more senior level of account manager.

An Account Executive working at a large Software company in Boston may be able to make up to $350,000 per year, while an Account Executive working at a smaller manufacturing firm in North Carolina may make $80,000 per year. The sales profession has changed in recent years. Every industry has become more competitive because of new sales tools and buyer preferences.

An AE must cultivate a wide variety of skills to be successful. Account Executives are the most effective when they are in a rhythm. As a result, you will often see that an employee has a set amount of time that they can focus on at any given time.

The middle part of the day is when the sales meetings, preparation, and phone calls are most needed by the company. The executive communications window is opening. While on the couch, keep your phone handy.

If you have earned it, you will be getting in touch with several of the decision-makers you are working with. There is a great email productivity window on Sunday evening. You may want to do some work on the week.

Account Executive Jobs in Advertising Agencies

Advertising account executives are employed by advertising agencies. Almost two-thirds of advertising staff are based in London, but there are other places to work in. Agencies are different in size.

Almost half of them don't have any more than 20 people. There is intense competition for vacancies. Account executives can work on behalf of several clients at once.

Account executives need to work closely with their colleagues to ensure client requirements are met. They usually report to an account manager. There are advertising account executive jobs on the website of the IPA.

Several recruitment agencies are in the advertising and marketing sector. Some vacancies are not advertised. It is a good idea to make speculative applications after you have researched their work.

Account executives can work on behalf of several clients at once. Account executives need to work closely with their colleagues to ensure client requirements are met. They usually report to an account manager.

Account Executives: Experience in Advertising

As an advertising account executive, you will work within an agency to act as a link between the agency and its clients. You will be responsible for coordinating advertising campaigns and communicating clearly to all those involved. You may be known as an account handler.

Understanding the needs of your clients is vital, which you will learn through closely working with them throughout campaigns. You will manage the administrative and campaign work to make sure that the advertising projects are completed on time and on budget. The size and location of the agency can affect the salaries at all levels.

Executives in and around London earn more than those in regional locations. Advertising professionals can use social networking sites like LinkedIn to network. You can meet industry representatives at events hosted by your university careers service.

Pre-entry work experience is an excellent way to get an idea of how an agency works. It's a way to make valuable contacts, which may be useful when you're looking for a permanent role as an executive account. Work experience can be hard to get in advertising, but other work experience in a commercial context may be helpful.

If you can financially support yourself, you can do voluntary work to gain experience. The level of experience you gain and the success of your campaigns will affect how quickly you progress in your career. If you work on an award-winning campaign, you will get a higher profile and industry recognition, and your career progression will be much quicker.

The Account Executive Role

The role of Account Executive can be a bit confusing. It is not a traditional executive role and different organizations define it in different ways. An account executive is responsible for the organization's client accounts.

They are the first person within the organization to handle the account. Account executives may communicate with account managers to help them take control of the account, while they spend most of their time working with clients. Account managers tend to be involved earlier in the process than account executives.

They may be the first person to make contact with a new account, guiding the prospect down the sales funnel until they are ready to convert, and potentially closing the deal themselves. The account manager may still overlap with the other role even after he has taken over. The account executive may be involved in the initial upselling and cross-selling opportunities.