Area Manager Job Description

Sales Area Managers

Area managers are the link between the top sales management and the company's sales network. Area managers are in charge of sales strategy and are responsible for meeting revenue targets in their area. Drawing up an area sales plan, leading their team of salespeople, agents and representatives to reach sales and market share targets, acquiring new clients, recruiting new agents and salespeople where necessary, in collaboration with HR, and assigning them to a specific area, and developing new business opportunities.

If a sales network consists of sales outlets, an area manager is in charge of coordinating the store managers with the aim of ensuring sales and profit targets are met, taking action to close any gaps against targets, maintaining and growing the client base, and contributing actively to the selection and training of sales Area managers give feedback top sales management about the market situation, client needs and actions of competitors and contribute to business development. They prepare reports on their own activities and on the results achieved by their assigned area for use by sales top management in defining long-term sales strategies and also interface with other company departments, such as production and especially with marketing department managers, to coordinate sales support activities.

Business and financial expertise, a knowledge of market analysis and sales planning and control skills are all important skills for an Area Manager. The management and leadership abilities of the people who are in charge of the sales team are equally important. Area managers are usually full-time employees of the sales department in medium and large businesses.

The work is office-based, although area managers will be expected to be available to travel for work and go on business trips, particularly in sectors such as retail, where monitoring the situation the ground can be very useful. An Area Manager is a person who has been in sales for a while and has learned how to sell and how to market their business. A job as area manager is an excellent opportunity for anyone with significant sales experience who wants to use their skills to help grow the company.

The Area Manager Role in a Growing Organization

The ability to change one's approach in managing others is a key factor in determining someone's suitability and longer term success, as the area manager role is a very different one to that of a store manager. The area manager is supposed to manage and assume overall responsibility for the success of their stores by directing all operational aspects of each store and driving sales. Area managers will be in organizations that are expanding or contracting depending on their success and economic cycle at that time.

The ability to understand adapt to change management initiatives is important to developing their own career. Responsible for ensuring that all customer service initiatives are in place, dealing with issues quickly and courteously, area managers need to be well organized and schedule regular store visits to ensure compliance in all areas of customer service, store operations, and loss prevention. They will be expected to train, challenge, motivate, encourage, and provide constructive guidance to store managers and the team related to all areas of effective operations.