Growth Hacker Job Description

Growth Hacking: From McDonald's to the Future

Growth hacking is a combination of user activation, marketing and product strategies that aim to provide quick and constant growth. Growth hacking strategies are ideal for emerging startups in need of massive leaps in growth because they are designed to acquire as many new users and customers as possible while limiting costs. Growth hacking involves going beyond traditional marketing techniques to deliver rapid company growth.

Stakeholders make every decision to prioritize growth and focus efforts on producing strategies that go after the most valuable opportunities. Growth hacking is based on flexibility and adopting new strategies as opportunities arise, with a goal of not relying on any single tactic for growth but adopting multiple efforts for collective growth. A strong focus on data and an understanding of audience behavior is essential to successful growth hacking and will lead to the discovery of unforeseen opportunities.

A growth hacker is responsible for thinking about growth throughout every stage of audience interaction, engaging in rapid experimentation and consistent product updates to ensure products continue to align with audience needs. Gagan Biyani hosted the Growth Hacker Conference in 2013 which featured growth hacking experts from forward- thinking companies like Linkedin, and YouTube. The practice of GrowthHackers.com became a ripe area for adoption by companies.

Growth hacking can be traced back to the roots of marketing. McDonald's opened stores along newly built interstate highways in the 1950s in order to be able to sell more items from interstate travel. McDonald's took a gamble on an idea that could create massive growth for the company and it worked, a clear example of growth hacking tactics.

Modern growth hackers use traditional marketing techniques like email marketing, social media, and content production but they prioritize what techniques have the potential to pay off in the most growth in order to remain focused on growth over time. Traditional marketers may focus on singular goals and campaigns at a given time while growth hackers focus on the company's overall growth. Growth hackers have the chance to decide where the biggest opportunities to grow revenue are at any given time, while marketers only focus on the awareness and acquisition stages.

Growth Hacking: A Tale of Two Faces

The term growth hacking was created by Sean Ellis, Hiten Shah and Patrick Vlaskovits. They used it to describe the short-term strategies used by some companies to quickly acquire and retain users. There were no data-obsessed growth hackers in the days of Mad Men.

The marketers of Madison Avenue were focused on brand awareness and brand equity, but little responsibility was given to how their work actually affected a business's bottom line. Today's growth hackers are focused on improving whatever key metric is identified as being most closely related to their business's growth. The key metric is known as the North Star metric and it is labeled as a guiding light for growth hackers because it is meant to indicate that business is booming.

The growth hacker is responsible for identifying the North Star metric that is closest to growth and then figuring out what actions to take will cause that number to rapidly get bigger. A growth hacker wants to rapidly grow a business by improving its North Star metric, whether that is conversions, engagement or something else. They have to carry out certain actions called growth hacks that will make it tick upward.

Flexibility and a breadth of knowledge are particularly useful in hyper-growth startup environments, where people are often asked to wear lots of hats. Spera is well-versed in conversion rate optimization, running paid search and social ad campaigns, and a lot of other things. He takes his claim that he is a growth marketing expert to be in the area of the search engine strategy.

Growth Hacking: A Comparative Study

Growth hacking is a series of marketing tactics that are focused on driving growth. It can be argued that all marketing tactics are in place to drive growth, but when you take a closer look, they don't necessarily try to make it bigger or drive direct conversion metrics Marketing activity is focused on acquisition, retention, referral, and revenue for those who want to drive growth quickly.

The AARRR funnel is very similar to the typical digital marketing conversion funnel that most businesses use for performance marketing goals. You might think that growth hacking is just another marketing term that implies more importance, but the key to differentiating growth hacking from other forms of marketing is the analytical mindset that all activity is focused on incremental, quantifiable, efficiencies that drive growth. Digital marketing and growth hacking are related.

Digital gives the opportunity for direct action just one click away. It can show whether something has worked or not. Growth hacking or performance media is what most marketing has become.

A Comparison of the Roles Of a Growth Hacker and Marketers

Many confuse the role of a marketer and a growth hacker, however, they can both offer essential skills to help a business move forward. A growth hacker is focused on achieving growth, whereas a marketer is focused on achieving profits, so they are very different roles, but at times they may cross over. A growth hacker doesn't have to be a master of design, but a design aspect can make a huge difference to how a website performs. You can fix the problem if you notice that changes are required.

Growth Hacking Skills

As a Growth Hacker, you need to find the problems and come up with a solution, but you can also implement it yourself. You need technical skills to be a growth hacker. Junior growth marketers have little knowledge of the technical skills of growth hacking because they have little background in marketing.

They have few technical skills. Web scraper is not easy to learn. For other channels, web scrapers are harder to learn than for LinkedIn, but you can use Dux-Soup and PhantomBuster.

Not every junior growth hacker can do this. Growth hacking is based on the model of the Pirate funnel. If you have a leaking funnel, you cannot grow.

Every growth hacker must learn how to design because they have to design things so often. Growth hackers use customer research to save a lot of failed experiments. You can get the answer to why your customers are leaving directly from them.

You never know which part of the Pirate funnel your company needs, and you must have a lot of growth hacking skills to be prepared for that. You have to let go and see where the data leads. You need to master the skills and tools to get the job done.

How to Earn Extras from a Remote Growth Hacker

A growth hacker is interested in how every activity a company does affects its growth. Traditional and unconventional approaches are used to improve the growth rate and market adoption of a company's product or service. People think of a growth hacker as a marketer.

There is a lot of overlap between the roles of a growth hacker and a marketer, but they are not the same. A growth hacker is focused on growth, whereas a marketer is focused on several aspects of the business. A high-quality website, email, and landing page are important for business growth.

Good copy is a major deterrent in achieving growth, so you need to be able to create it. Project managers are important in business growth. They help bridge the gap between different teams by ensuring that the least amount of resources are used to produce the best results and the product is shipped on time.

Project management skills, such as budgeting, leadership, and negotiation, will allow you to use your startup's resources more efficiently and cost-effectively, which will translate to better and faster growth of the company. You don't need to be good at all of these, but you need to be good at all of them. You need to be smart and do what you can.

If you take calculated marketing risks with social media content, you might just get your startup that much-needed exposure. You might think that growth hackers can't work remotely, but that's not the case. You can be earning extras a programmer from home.