Internal Communications Manager Job Description

Writing and Presenting Internal Communications

As an internal communications manager, you will be responsible for keeping employees and management informed of issues that affect them in your organization. You will play a key role in the business because you will be engaging employees and helping to motivate them to do their best for the company, even if you don't use those words explicitly. You will be working with people at every level, keeping them informed of news and positive developments in the company and ensuring they stay in the loop during upheavals or periods of crisis.

You need good writing and presentation skills to put the communication strategy into practice. You must be a good writer because you will be creating content for newsletters, internal websites and e-mail communications. You may have to write a script for senior executives when they give information to employees.

You may have to make presentations to employees yourself to explain new company policies or to announce the company's financial results. You will see it on an internal communications manager job description, that you must be a good team player to be an effective internal communications manager. You can work with designers, web developers and marketing communications professionals to create internal communications material, such as web pages, e-mail messages, posters and online advertisements, if you work with senior executives.

Internal communications managers in large organisations

Internal communications managers work closely with senior executives to keep staff informed of developments. They formulate their organisation's response to crisis PR situations. Internal communications managers work in large organizations such as private sector companies.

A degree in journalism, communications, public relations or marketing is an advantage, but other degrees are often acceptable. A professional qualification from the Institute of Public Relations or the Institute of Marketing can be helpful. An MA qualification is possible.

A large organisation is looking for experience internal communication. Experience of writing for a variety of different audiences is needed. It is beneficial to have a general journalistic or marketing experience.

The Essential Skills for Internal Communications

The Internal Communications specialist is there to bridge the gap between the business and its employees. To communicate important information in a way that gets the message across, they need to be able to speak the language of the C-Suite and the front line. Only 40% of leaders have the necessary skills for empathizing in business, which is still a skill that needs further development.

In her research, she found that remote workers want to feel like they are heard by HQ, and that can be the case for any worker. One of the most important skills in Internal Communications is the ability to listen and turn that into a strong Internal Communications strategy that moves the business forward while making employees feel like they are part of something special. Leadership is a word that is used a lot in business, and its meaning is assumed, though it can mean different things to different people.

Leadership is what it means to set direction and build an inspiring vision in Internal Communications jobs. It is about mapping out where you need to go, how you will get there, and what will happen next. Influence is the ability to change someone's behavior to make them work in a different way.

It is a key soft skill for Internal Communicators. Writing skills are important for Internal Communications jobs as much of the role involves creating content. The ability to put concepts into words in a way that is engaging and persuasive is what copywriting is about.

Business literacy is becoming an essential Internal Communications skill as jobs are becoming strategic and working with the C-Suite is becoming an essential skill. Advita says that you don't have to be a financial expert but to make an impact you need to understand how business works and what drives CEOs and MDs. Advita says that business savvy will help you to add value as an Internal Communicator.

Internal Communications Jobs

People working internal communications departments are responsible for communicating with employees. Good internal communications are important for all organizations, from government departments to charities. Internal communications is usually an office job.

Some jobs include attending meetings at different sites within an organisation, meeting with creative agencies or attending corporate presentations. Internal communications officers can expect to make around £15,000 a year when they start out. Internal communications officers can earn between 2 and 3 times their experience level.

The majority of industries have internal communications people, so there are jobs available nationwide. Large teams are usually located in major towns. Some smaller companies combine internal communications with other aspects of marketing.