Internal Communications Specialist Job Description

Writing and Presenting Internal Communications

As an internal communications manager, you will be responsible for keeping employees and management informed of issues that affect them in your organization. You will play a key role in the business because you will be engaging employees and helping to motivate them to do their best for the company, even if you don't use those words explicitly. You will be working with people at every level, keeping them informed of news and positive developments in the company and ensuring they stay in the loop during upheavals or periods of crisis.

You need good writing and presentation skills to put the communication strategy into practice. You must be a good writer because you will be creating content for newsletters, internal websites and e-mail communications. You may have to write a script for senior executives when they give information to employees.

You may have to make presentations to employees yourself to explain new company policies or to announce the company's financial results. You will see it on an internal communications manager job description, that you must be a good team player to be an effective internal communications manager. You can work with designers, web developers and marketing communications professionals to create internal communications material, such as web pages, e-mail messages, posters and online advertisements, if you work with senior executives.

Internships in Communications

A fast-paced and exciting career, working in communications is a great way for recent grads to learn about the field of communications while helping companies get their message across effectively. If you are considering a position as a communications specialist, you might be wondering if it is a good fit for you. A communications specialist is a person who works to build and maintain relationships between a company and the outside world.

Communications specialists are responsible for managing communications within the organization, including crafting company-wide newsletters, creating brand awareness programs and getting feedback from employees about the company's communications strategy. Communications specialists act as the public face of the brand, working on internal communications strategies and branding programs. They are responsible for responding to media requests, crafting press releases and even managing events for the company, either on their own or with PR specialists.

A communications specialist with an entry level salary of $45,000 will make a median salary of $75,000, while senior communications specialists will make a median salary of $75,000 and directors will make a median salary of $120,000. Being a communications specialist has a lot to offer recent grads, from handling media requests to working on internal communications. If you want to know if you want to be a communications specialist, you should do an internship.

Internal communications managers in large organisations

Internal communications managers work closely with senior executives to keep staff informed of developments. They formulate their organisation's response to crisis PR situations. Internal communications managers work in large organizations such as private sector companies.

A degree in journalism, communications, public relations or marketing is an advantage, but other degrees are often acceptable. A professional qualification from the Institute of Public Relations or the Institute of Marketing can be helpful. An MA qualification is possible.

A large organisation is looking for experience internal communication. Experience of writing for a variety of different audiences is needed. It is beneficial to have a general journalistic or marketing experience.

Internal Communication Strategy for Employee Engagement and Satisfaction

Internal communications departments are usually found in larger organizations. Communication among employees can be hard if there are thousands of employees. Internal comms professionals are there to facilitate collaboration and deliver a better employee experience.

Engagement and employee satisfaction increase productivity. Companies with well structured internal communications enjoy higher productivity. The revenue growth of companies with less engaged teams is 2.3 times greater than those with highly engaged employees.

Every employer is trying to achieve employee advocacy and internal communications are crucial for that. Reward brand ambassadors with employee advocacy or social selling programs if they do their job. It is a win-win for both employers and employees.

Retention of employees is influenced by employee communications and relations. Employees who feel left out, uncertain about their goals, or feel like they are not informed are more likely to change jobs. Internal communication is about fostering conversations.

Those conversations should be started by the top leaders. They should make more announcements and invite people to share their thoughts. The goal of most HR departments is to make their company a great place to work.

Internal Communications: A Challenge for Senior Leaders

Senior leaders are helped by IC managers to think strategically about how their decisions are perceived. A strong IC capability adds value to employee engagement. The idea of change is a topic that most writers talk about.

Communication is most often done with the aim of effecting change. Many internal communications practitioners make a distinction between change and transformation. Sometimes organizations face crises which can destroy brand value.

The support of the internal constituency becomes more valuable as employees' friends and relatives look at the events that have happened and decide whether or not to stay with the organization. The IC's role in a crisis can be decisive for the success or failure of an organization. Contingency planning can be tailored to the particulars of the situation, if the organization has a mature IC function.

They are more likely to have a well-rehearsed line management communications capability. When critical stakeholders such as investors or customers desert the organization, less mature IC functions may find it difficult to bring senior leaders' attention to the internal audience. In Asia, internal communications is still a very new field with few specialists in more developed economies such as Singapore and Hong Kong.

IC may be referred to as: employee communications, employee engagement, employee relations, internal marketing, company communications, staff communication. IC may be responsibility for various functions, including marketing, corporate communications, transformation, HR and the CEO office. Internal communications functions can require several skills.

The Essential Skills for Internal Communications

The Internal Communications specialist is there to bridge the gap between the business and its employees. To communicate important information in a way that gets the message across, they need to be able to speak the language of the C-Suite and the front line. Only 40% of leaders have the necessary skills for empathizing in business, which is still a skill that needs further development.

In her research, she found that remote workers want to feel like they are heard by HQ, and that can be the case for any worker. One of the most important skills in Internal Communications is the ability to listen and turn that into a strong Internal Communications strategy that moves the business forward while making employees feel like they are part of something special. Leadership is a word that is used a lot in business, and its meaning is assumed, though it can mean different things to different people.

Leadership is what it means to set direction and build an inspiring vision in Internal Communications jobs. It is about mapping out where you need to go, how you will get there, and what will happen next. Influence is the ability to change someone's behavior to make them work in a different way.

It is a key soft skill for Internal Communicators. Writing skills are important for Internal Communications jobs as much of the role involves creating content. The ability to put concepts into words in a way that is engaging and persuasive is what copywriting is about.

Business literacy is becoming an essential Internal Communications skill as jobs are becoming strategic and working with the C-Suite is becoming an essential skill. Advita says that you don't have to be a financial expert but to make an impact you need to understand how business works and what drives CEOs and MDs. Advita says that business savvy will help you to add value as an Internal Communicator.