Partnership Manager Job Description

The Role of Partner Management in Increasing Revenue and Leverage

A partnership manager is a person who is responsible for cultivating, maintaining and developing relationships among business partners. They identify ways to increase revenue for all companies in the partnership by helping each partner to maximize their strengths and cover their flaws. The partnership managers should be in constant contact with their partners and be the ones to lead new projects.

TechTarget suggests that a partnership manager is more than just interacting with partner companies, they are also involved in negotiating and maintaining new sales agreements with clients. The chances of a successful partnership will be improved by training partners' teams how to identify, initiate and maintain sales relationships. The ultimate goal of a partnership manager is to increase the skills of the businesses in the partnership to the point that they are no longer needed to maintain the partnership.

You can move on to the next partnership once you have trained the partners' teams to succeed. Success builds success. As you increase the number of partnerships which have grown and thrived under your guidance, you will gain more repute and cultivate more connections which will help you increase future successes as well as increase leverage when negotiating raises and promotions.

Partner Management

There are two flavors of partnership software. The first PRM software is focused on cataloging and tracking partner relationships. The key features of PRM software interactions with key players, the distribution of collateral for co-selling and enabling partners to promote your products, and the registration of leads and referrals.

It is the central repository for tracking productivity and conversations, and it is important for turning qualitative day-to-day of partner management into qualitative outputs and Key Performance Indicators. It's another matter where and how partners impact sales. You can make a case for partnerships touch every part of the funnel, from lead generation to qualification to closing to retention.

The lead generation and closing stages are associated with partnerships. The career journey into partner management is not the same as the job description suggests. It is rare for a Partnership role to be a first position for someone out of college, as the role often draws skills and relationships from other areas of business.

There are a few common ways to own partnership responsibility. Being a partner manager is an exciting career step, but it requires staying on your toes. It can be hard to measure your success or feel like you are getting recognized for good work because the role varies so much.

Strategic Partnerships at ScaleFactor

The partnership managers at the companies are responsible for recruiting and acquiring new partners, coordinating activities between the two companies, and identifying and pursuing joint sales opportunities. Ensure that your partners are an extension of your team and that they are included in the company strategy and objectives. "Have their back the same way you would an internal teammate" is the advice from the Director of Partnerships at the content personalization software company, "Umbrellip".

Product knowledge is important to resell products, but it is done by other people besides partner relationship managers. It can be done in a workshop or in a separate role. Video on-demand has become a bigger part of training.

A partnership manager is always looking for new connections and asking for an introduction. They keep a large network by getting to know the needs and strengths of a larger group of partners. Partnership managers should be able to find opportunities and act quickly to build new relationships.

The Technical Expertise of a Partner

As the firm continues to grow, partners will need to become managers of others as their main activity, and will need to reduce the time spent on files and matters. They will need to build capability and competence in a number of areas. The T is a scorecard that shows the lawyer's technical expertise.

The horizontal bar shows the professional's contribution as a manager and an owner. The partner who was promoted should have a strong technical expertise but may not have developed broader management expertise, which is why his or her T will be more in the shape of an I or a hammerhead. The horizontal bar will be extended until the partner reaches a balanced proportion.

Limited liability company with several members

If there were no manager, each partner would have to participate in the business, which would be difficult if there were more than a few partners. Other partners are free to work on the main focus of the business if someone can deal with day-to-day activities. A limited liability company with several members is taxed like a partnership and has the same structures as a partnership.

The function of the company is similar to partnerships, with members and an operating agreement. Someone who is not a member of the company is needed to manage the day-to-day operations. The member-manager is similar to the managing partner in that it has responsibility for the operations of the business and the implementation of decisions of the members.