Programmatic Account Manager Job Description

Account Managers

An account management career is often suited for excellent communicators with a commitment to client satisfaction. An account manager who is attentive to the needs of their customers can be the difference between a happy customer and one who leaves the company. Account managers work with the appropriate people within their company to resolve problems if they occur.

Customers know who to contact for reliable answers when they need them. Account managers who are effective may go on to an account director position. Some become a director of account services, a high-level role that oversees the entire account management department.

Account managers work from home, on-site or in an office. They can travel to meet with clients and work from home. Account managers sometimes need to be available on evenings or weekends.

An account manager can serve a variety of roles. They need to adjust their focus to fit the situation of the client and how satisfied they are with their current account status. The account manager would often be a combination of several people.

The account manager is a point of contact for customer support and other services. An account manager may be in charge of a number of smaller accounts or may focus on a few larger accounts. Account managers are used to make sure that customers feel like they are being listened to.

It is less expensive to keep existing clients than to find new clients to replace those that have defected because of poor customer service. Retention can offer a significant return on investment for financial firms and most businesses in general. Account managers and the sales team work together to make sure that the products and services the client has purchased fit their needs.

Depending on the account and the nature of the client, the account manager may be able to serve as a liaison or go-between with other teams or staff members who may have some relation to or impact on the account. The range for account managers in the US is between $45,000 and $85,000 per year. New York is the most populous city with most account management jobs there.

The Role of Account Managers in the Company'S Communication Systems

Account managers are responsible for making sure that the needs of their clients are understood by the departments in the company. Handling any client complaints, working to find solutions to any client issues, and managing other departments are some of the duties that their duties include. Account Managers are there to handle big picture issues.

They act as a link between the company and clients to make sure that all of their needs are met and that they are happy with the work the company is providing them. They work in many different industries. Account Managers find solutions to large problems when they assess the needs of the client.

They work to come up with new ways to keep a positive relationship with clients. Depending on your industry, the degree requirements for Account Managers may be different. Candidates should have a bachelor's degree in business administration, marketing, sales or another similar field.

Some employers prefer to hire applicants with a master's degree in client relations. The Strategic Account Manager Certification offered by the Strategic Account Management Association is one of the certifications other companies may look for. Account Executives usually report their progress on projects to the Account Manager.

Account Executives will meet with the Account Manager to discuss the challenges they are facing. Account Managers make sure that the needs of the Account Executives are met by handling any complaints the client may have about the employee or that the employee has about the client. The Account Manager will resolve the issue for their employees if the Account Executive is having trouble finding resources.

Key Account Management Using LinkedIn

A key account manager is responsible for retaining top customers and nurturing those relationships. They should become a strategic partner and advisor to the client, discovering new opportunities to work together for mutual benefit. Key account management reorganizes the business's teams and culture to develop different approaches to their biggest clients across the company, because traditional account management treats every customer relationship approximately the same.

Key account management is a strategic program that covers the entire organization. The KAM will likely have contact with each level of the business to make sure the customer's needs are met. KAMs can use the map in Lucidchart to simplify their communications.

Sales reps and KAMs can use account maps to find the right people to contact. Track all of the interactions on a single platform. The KAM acts as a visionary because of the strategic nature of the role.

They will be expected to lead both customers and internal executives on key initiatives. If companies can sell on value, they are more likely to be the primary suppliers of large accounts. Only a small percentage of sales executives think their reps are effective at value selling.

You can keep an eye on the market with the help of LinkedIn. You can always stay one step ahead of the competition if you use LinkedIn to monitor account markets. Adding a sales navigator to the company will help keep track of company changes.

The Programmatic Account Manager

The Programmatic Account Manager will be responsible for the delivery of all programmatic planning and campaign management with the support of senior and junior team members, all closely working together to create innovative solutions to answer client challenges. The role requires a desire to work with datand insights to help us improve performance and grow digital spend. There is a desire to scale programmatic campaigns to a level of sophistication that delivers on mainly on driving CPAs, but also will have scope for more brand oriented activations.

They have experience with programmatic tools, campaign delivery and participate in discussions with clients and internal teams. Having experience in running and managing efficient performance campaigns is also a plus. The programmatic account manager is the leader of the team.

They are the owners of the campaign and ensure it hits targets. The team members closest to the detail will be expected to communicate performance trends to the Programmatic BD and Head, while also explaining and giving responsibilities to the junior members of the team. The Programmatic Account Manager role will be supported by the Programmatic Business Director.