Programmatic Media Trader Job Description

Programmatic Trading

There are a number of reasons that programmatic is on the rise. It replaces a lot of the bureaucratic work that used to be involved in advertising with machines. Artificial intelligence, machine learning, and other automated improvements are introduced into the advertising process.

Humans make mistakes, get sick, and sleep poorly. Machines don't. Programmatic traders are in charge of online ad buying.

They can sit on a larger trade desk or in an in-house team. A lot goes into a campaign. Managers called programmatic traders keep everything in line.

They help manage expectations from across the company, from what results are possible to what limitations a particular platform may have. They need to pull together reports across multiple platforms, and they must be excel masters. Programmatic Traders can act as client contacts in some places, providing feedback and recommendations to clients on how to spend their advertising budget.

Programmatic Traders are not involved in the creative side of the business at most agencies. Their job is mostly focused on the management and purchase of digital ad space. Programmatic trading is growing fast.

Programmatic Trader at Publicis Groupe

Publicis Media is one of the four solutions hubs of Publicis Groupe. Publicis and Sapient. Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation.

Publicis Media has more than 23,500 employees in more than 100 countries and is committed to helping its clients navigate the modern media landscape. It is a great opportunity to work in a group that is constantly growing and is relevant to the world. You will be a Programmatic trader for an international client, and you will work with top-tier brands on different platforms and with different products and services.