Public Relations Account Executive Job Description

Account Executives in the U.S

The job title of an account executive is most common in the advertising and public relations businesses. Major customers are assigned account executives by technology companies. An account executive is the main contact person between the vendor and the customer.

The account executive is usually in the picture from the beginning. The account executive is responsible for keeping the client happy after the contract has been negotiated. The account executive can contact a client to introduce new products.

It may involve arranging for technical, design, and other support staff to travel to the client to conduct demonstrations and assist with the sales pitch. In some cases, an account executive could be assigned just one important client, who would be given the red carpet treatment. Other account executives have multiple clients that they prioritize over.

A food and beverage company and a fast-food chain could use the services of an account executive. Account executives can handle the needs of a bank, a hospital group, a private client, or the prime brokerage service requirements of a hedge fund. The base salary for the account executive is usually a sales commission and bonuses for reaching or exceeding sales targets.

Postgraduate Public Relations Degrees

Public relations account executives usually work for PR agencies or integrated marketing consultancies. Depending on the agency, they work on b2b or b2c campaigns. PR account executives work within a wider team to influence public opinion and behavior for their clients, from writing press releases to running social media campaigns.

A relevant undergraduate degree is not essential. If you want to get a postgraduate degree or PR qualification, you can do it from the PRCA or the Institute of Public Relations. A qualification in a second language can be useful for positions with multinational companies.

It is important to have experience working in a PR agency, press office or fast-paced media environment. The amount of experience you need varies by agency. You can progress to an executive within six months if you are an intern or PR assistant.

A PR degree can lead to a junior account executive position in smaller agencies. Larger agencies tend to be more efficient and work on bigger accounts. The office hours are 9:00am - 5:00pm.

Account Managers: A Post Graduate Career in Public Relations

Most of the public relations account executives are employed by PR agencies. PR account executives are employed by integrated marketing agencies or in-house PR departments of large commercial companies. PR account executives try to generate a buzz around their clients and promote the positive image of the company or individual they are representing across different media outlets.

If their client is launching a new product or service, or just wants to enhance their public profile, PR account executives aim to get them plenty of exposure across the internet, TV, radio, newspapers and magazines. You need to cultivate relationships with influential contacts in the press and broadcast media in order to implement a successful PR campaign. You will need to work with advertising agencies.

You will be responsible for managing the public perception of your clients, speaking on their behalf from time to time, and clarifying their positions on certain critical issues. You will occasionally be called on to take control of problems that arise from negative publicity. PR account executives who work in B2B or financial PR are paid more than their peers who work in fashion, retail or sports PR.

Senior executives with a reputation for excellence can work on a basis of their own choosing. Individual performance and expertise are important for internal promotion. Most people start out as a trainees and become executives within a year.

The Public Relations Account Executive Position

Key skills include a strong grasp of spelling, a good grasp of pronunciation, and a good ability to speak English. The post requires the ability to succinctly organize information. A relevant degree such as PR, English literature, or Journalism is not essential.

PR qualifications from the PRCA and the Institute of Public relations boost the resume. The Public Relations Account Executive is responsible for monitoring news and social content relevant to assigned clients and making information available to teams. Education and experience may be developed in mutual benefit if you are looking for a Public Relations Account Executive position.

Strong independent worker and self-starter. Highly Adaptable to changing circumstances. The Public Relations Account Executive is responsible for planning media relations programs, identifying media contacts, build relationships and secure coverage, and also managing the event planning.

The Public Relations Account Executive position is responsible for monitoring and maintaining influencer postings and other published content for assigned clients. The Public Relations Account Executive position is responsible for coordinating several successful multi-state public relations campaigns for high profile corporate clients. The Public Relations Account Executive with 5 years of experience in providing corporate branding and reputation, executive visibility, thought leadership, employee engagement, change management, and corporate social responsibility expertise to support the needs of the four PR agencies across multiple offices is the objective.

Public Relations Certifications

Public relations personnel are hired to bridge the gaps between the organization and outsiders. PR skills are needed in order to deal with a crisis. A bachelor's degree in public relations, communication, journalism, or some other related degree track is required for aspiring PR practitioners.

Professional organizations offer additional training opportunities, but training is usually on the job. Public relations certifications can help you stand out in a competitive field, but you don't need a certification. Public relations practitioners work with many different kinds of clients.

To serve each client well, the practitioners must be able to quickly get to know their clients. Public relations specialists need to be able to juggle multiple clients and projects, all of whom need their work to be completed as soon as possible. It is important to prioritize tasks and master deadlines.