Strategic Partner Manager Job Description

Partner Management

There are two flavors of partnership software. The first PRM software is focused on cataloging and tracking partner relationships. The key features of PRM software interactions with key players, the distribution of collateral for co-selling and enabling partners to promote your products, and the registration of leads and referrals.

It is the central repository for tracking productivity and conversations, and it is important for turning qualitative day-to-day of partner management into qualitative outputs and Key Performance Indicators. It's another matter where and how partners impact sales. You can make a case for partnerships touch every part of the funnel, from lead generation to qualification to closing to retention.

The lead generation and closing stages are associated with partnerships. If you can get partner organizations to register or refer new leads, you can use lead generation to grow your business. The partner's willingness to refer them often says something about their goodness of fit, giving them a higher success rate than your average lead.

The career journey into partner management is not the same as the job description suggests. It is rare for a Partnership role to be a first position for someone out of college, as the role often draws skills and relationships from other areas of business. There are a few common ways to own partnership responsibility.

Being a partner manager is an exciting career step, but it requires staying on your toes. It can be hard to measure your success or feel like you are getting recognized for good work because the role varies so much. The upside of being a partner manager is tremendous.

Strategic Partnerships at ScaleFactor

The partnership managers at the companies are responsible for recruiting and acquiring new partners, coordinating activities between the two companies, and identifying and pursuing joint sales opportunities. Ensure that your partners are an extension of your team and that they are included in the company strategy and objectives. "Have their back the same way you would an internal teammate" is the advice from the Director of Partnerships at the content personalization software company, "Umbrellip".

Product knowledge is important to resell products, but it is done by other people besides partner relationship managers. It can be done in a workshop or in a separate role. Video on-demand has become a bigger part of training.

A partnership manager is always looking for new connections and asking for an introduction. They keep a large network by getting to know the needs and strengths of a larger group of partners. Partnership managers should be able to find opportunities and act quickly to build new relationships.

The Role of Partner Management in Increasing Revenue and Leverage

A partnership manager is a person who is responsible for cultivating, maintaining and developing relationships among business partners. They identify ways to increase revenue for all companies in the partnership by helping each partner to maximize their strengths and cover their flaws. The partnership managers should be in constant contact with their partners and be the ones to lead new projects.

TechTarget suggests that a partnership manager is more than just interacting with partner companies, they are also involved in negotiating and maintaining new sales agreements with clients. The chances of a successful partnership will be improved by training partners' teams how to identify, initiate and maintain sales relationships. The ultimate goal of a partnership manager is to increase the skills of the businesses in the partnership to the point that they are no longer needed to maintain the partnership.

You can move on to the next partnership once you have trained the partners' teams to succeed. Success builds success. As you increase the number of partnerships which have grown and thrived under your guidance, you will gain more repute and cultivate more connections which will help you increase future successes as well as increase leverage when negotiating raises and promotions.